I have a special place in my heart for Don Norman's book "Emotional Design: Why We Love (or Hate) Everyday Things". It was the first book I read early on in my design career, and it helped me understand what design is and how it works. Recently, I bought the original book, and it brought back feelings of nostalgia from those early days.

Today, I want to share my thoughts on this book. I know this approach might be common knowledge for everyone now, but it's not just a review or summary. Recently, I've been practicing writing in English, and I believe sharing my thoughts on this book will not only help everyone understand more about design but will also help me improve my writing skills. Let's begin...

Picture yourself at a store, choosing a new pair of shoes. It seems simple, right? But there's a lot more going on than you might think. Let's explore how we pick what to buy.

Exploring the Depths of Product Design

Firstly, there's the aspect of appearance and tactile feel, commonly called the "visceral" level. This is all about those initial reactions that captivate our attention and draw us in. It's like when a pair of shoes catches your eye because of their sleek design or because they feel comfortably snug the moment you slip them on. It's about that instant appeal that ignites a spark of interest within us.

However, aesthetics alone aren't sufficient. Next comes the "behavioral" level, which shifts the focus to functionality and usability. It's about how well a product performs its intended task and meets our practical needs. Consider a pair of shoes that look stylish and provide excellent support and comfort while walking. It's about ensuring that the product looks good and enhances our overall experience with its functionality.

Lastly, we encounter the "reflective" level, where products transcend their practical utility to become a reflection of our identity and personal narrative. Think of a pair of shoes that perfectly complements your individual style and serves as a unique expression of who you are. It's about the emotional connection and nostalgic memories associated with the products we choose. Whether it's the thrill of owning a coveted brand or the sentimental attachment to a well-worn pair of shoes, these products become intertwined with our personal story.

Unlocking the Essence of Exceptional Design

To sum up, exceptional product design results from a thoughtful fusion of three crucial components: the visceral, behavioral, and reflective aspects of design. This amalgamation enables us to comprehend our initial reactions to a product's aesthetics, our expectations regarding its functionality, and the personal significance we attribute to it. Practical design crafts a holistic experience that engages our senses, is a pleasure to use, and establishes a deep connection with us on an individual level. This intricate interplay of design elements makes certain products genuinely unforgettable, often seamlessly integrating into our daily lives.

Making Informed Choices

So, the next time you find yourself navigating the aisles of a store, remember that there's more to your decision than meets the eye. It's about finding something that looks good, works well, and resonates with your individual style and narrative. By considering these different aspects of product design, you can make choices that enhance your life and reflect your unique personality and preferences.